What is Search Engine Marketing (SEM)?

SEM – Search Engine Marketing
In some contexts, the term SEM is used exclusively to mean pay per click advertising, but here at Lightbox Interactive Development we know it means so much more.

Search engine marketing refers to a large number of online marketing activities. Where many SEO and SEM companies have abandoned innovation for a more formulaic approach.

We believe that there are still creative ways to market to your clients, customers, and potential business partners, and Lightbox Interactive Development are here to bring them all together.

Search engine marketing (SEM) is a wider discipline of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through optimisation (both on-page and off-page) as well as through advertising (paid placements, contextual advertising, and paid inclusions).

Another part of SEM is social media marketing (SMM). SMM is a type of marketing that involves using social media to influence consumers that your products and/or services are of great value.

Lightbox Interactive Development acknowledged this as a very beneficial way yo grow any business which is why we offer search engine marketing management (SEMM).

SEMM relates to activities including SEO but focuses on return on investment (ROI) management instead of relevant traffic building (as is the case of mainstream SEO). SEMM also integrates organic SEO, trying to achieve top ranking without using paid means of achieving top in search engines, and pay per click advertising.

For example some of the attention is placed on the web page layout design and how content and information is displayed to the website visitor.

The Difference between SEO & SEM

Search engine optimisation is typically considered to be a subset of search engine marketing. Search engine optimisation is the act of optimising website code, content, and files so that search engines and users have the best possible experience during their interaction with the site.